NEW ONLINE TOOL TO BOOST GREEK TOURISM
The new site, discovergreece.com, went on air by the company Marketing Greece, which aims to promote Greece as a premier tourist destination. The site, as mentioned by members of the tourism market, contains "the whole Greece" and visitors will be able to virtually tour across the country, learn about the history of each destination and, of course, to make online reservations for their accommodation and flights.
The main objective of discovergreece.com, according to the president of SETE Andreas Andreadis, is to attract about 1 million unique users in the first year of operation, 3 million users while the second and for the third year it is estimated to attract about 10 million surfers. Moreover, thanks to discovergreece.com, tourist companies will spared more than 100 million, which would be spent on advertisements to make better known Greece as a tourist destination, as argued yesterday the president of the Association of Greek Tourist Enterprises and Marketing Greece, Andreas Andreadis in an event held for the presentation of discovergreece.com. The new website has information and images for 120 greek destinations and 30 thematic units. Currently there are uploaded 60 videos, 3.000 photos and 130.000 words of content. Currently the site functions in Greek and English, but soon there will be added french, german and russian.