LARGE INCREASE IN TOURISM FROM GERMANY
Double-digit percentage raise in Greece as a destination in 2014 is estimated by the leading Tour Operator TUI for German tourists. The main reason for the large increase is the fact that Greece has been repositioned as one of the most popular tourist destinations, while there are no negative reports about the country.
In a recent meeting between executives of TUI with Greek hoteliers the first ones have expressed their optimism about the course of Greek tourism and their satisfaction with the level of cooperation they have. The representatives of the German Tour Operator stressed the particularly important role played by hoteliers in producing quality travel experiences that meet the modern requirements of customers, with the aim that the German visitors choose Greece for their holidays.
In this context TUI Germany presented its strategy, which focuses on four pillars which include diversification of travel products, improved quality, investment in digital technology, as well as flexibility and adaptability to market needs.
Alltours agency, on the other hand, was the only Tour Operator that, even in difficult times for Greek tourism, conducted special campaigns and promotion for investing in Greece. It seems fully vindicated in 2013, as it recorded a 26% increase of tourists moving to Greece. For 2014 the Alltours expects to reach and surpass pre-crisis levels, recording very high demand especially for major destinations, i.e. Rhodes, Kos and Crete. In parallel, the company is expanding its program in Greece, increasing the number of hotels that offers exclusively to its customers.